Privacy and Cookie Policy
Privacy Policy
Welcome to The Independent Label Privacy Policy! Independent Label (“we”, “our”, “us”, or “Independent Label”) respects the privacy of its users and is fully committed to protect their personal data and use it in accordance with data privacy laws. This Privacy Policy describes how we collect, use, and process any personal data that we collect from you—or you provide to us—in connection with your use of our website (www.theindependentlabel.com or our mobile apps and our print-on-demand services (collectively, “Services”). By accessing or using our Services, you signify your understanding of the terms set out in this Privacy Policy. We do not knowingly collect, maintain, disclose, or sell the personal information about users under the age of sixteen (16). If you are under the age of 16, please do not use our Services. If you are under the age of 16 and have used our Services, please contact us at the email address below so that we may delete your personal information. If you use our Services only for your personal use, you are to be considered as the “User” and for the purpose of the General Data Protection Regulation (“GDPR”), we are the data controller. If you use our Services to execute orders and deliver products to third parties, you are to be considered as the “Merchant” and with regard to your contact details and the other data listed in Section 1 below, we are the data controller. Where we act on a Merchant’s behalf to fulfil an order with regard to the Merchant’s customer, we are a data processor. Note that while our Services may contain links to other websites or services, we are not responsible for each respective websites or service’s privacy practices and encourage you to be aware of this when you leave our Services and carefully read the privacy statements of each and every website and service you visit. This Privacy Policy does not apply to third-party websites and services.
If you wish to contact The Independent Label regarding your personal data or this Privacy Policy, please contact us at privacy@theindependentlabel.com
1.1. Information collected about Users and Merchants and how we use it
Where you are a user and purchase products from or store, it is necessary to fulfil our contract with you for the purposes of providing, maintaining, or improving our products and Services (including, to the extent permitted by applicable law, any matters in our legitimate interests with respect to the Services, we will confirm your identity, contact you, provide customer support, operate your account with us and invoice you. For the aforementioned purposes, we collect information that may contain the following personal data:- Name;
- Company name;
- Shipping information;
- Email address and phone number;
- Payment and billing information (payment method details, first and last digits of your payment card);
- Order handling information
- How and when you access your account;
- Information about the device and browser you use;
- IP address and device data.
1.2. Information collected about our Merchant’s Customers
Where we act on a Merchant’s behalf to fulfil an order with regard to the Merchant’s customer (i.e. an end user of our Services), we are a data processor and we collect information relating to the Merchant’s customer, such as personal data relating to the end user of our Services, any personal data in the printing content (where applicable), personal data revealed during the use of any The Independent Label services, including name, email address, phone number, shipping address, and other information about the Merchant’s customers. If you are a customer of the Merchant (an end user of our Services), the Merchant is the data controller with regard to your personal data and should provide you the information on how your personal data is collected and processed when using our Services. Please read the Merchant’s privacy policy for further information. The Merchant is your contact for any questions you have about how it handles your personal data.
2. Sharing Personal Data with Third Parties
In order for The Independent Label to provide you with our Services, we work with third parties (“Third Party Service Providers”) with whom we share personal data to support these Services. Information you have provided to us during the use of our Services, including technical usage data, is shared with third parties who provide hosting and server co-location services as well as data and cyber security services. Your email address and other contact details you have provided to us and your messages to our customer service is shared with communication, email distribution, and content delivery services as well as customer support system providers. Information regarding your purchases and payments is shared with billing and payment processing services, fraud detection and prevention services, accounting and financial advisors. Information regarding your use of our website and other information received from cookies and similar technology is shared with web analytics, session recording, and online marketing services. Information on your account, purchases and preferences can be shared with marketing services. Insofar as reasonably necessary to defend our legal rights, we may share your personal data with our legal advisors. We will only share personal data to Third Party Service Providers that have undertaken to comply with obligations set out in applicable data protection laws. In certain circumstances, we are required to share information with third parties to comply with legal requirements or requests, as well as to protect our, or a third party’s, lawful interests. We will also disclose your information to third parties in and outside your country only to the extent allowed by applicable law, including:
- to a prospective purchaser or purchaser that acquires all or substantially all of us or our business.
- to a third party in the event that we sell or buy any business or undergo a merger, in which case we may disclose your information to the prospective buyer of such business; and
- to a third party if we sell, buy, merge or partner with other companies or businesses, undergo a reorganisation, bankruptcy, or liquidation; or otherwise undertake a business transaction or sell some or all of our assets. In such transactions, your information may be among the transferred assets.
We may retain your personal data for as long as you have a The Independent Label account or any of the above-mentioned legal basis for personal data processing still exists. For example, if you unsubscribe from our marketing, newsletter, or blog emails, we will stop the processing of the personal data for such purposes. If you have used our Services without creating a The Independent Label account, we will keep your personal data as long as necessary to comply with our legal obligation to retain information relating to provision of services, for example, for tax purposes. After terminating your relationship with us by deleting your The Independent Label account or otherwise ceasing to use our Services, we may continue to store copies of your (and in regard to Merchants, your customers’ personal data) as necessary to comply with our legal obligations, to resolve disputes between you and us (or you and your customers), to prevent fraud and abuse, to enforce our agreements, and/or to protect our legitimate interests (to the extent that we are permitted by the applicable law to continue to store copies to protect our legitimate interests).
If you are a User or Merchant located in the European Economic Area or the United Kingdom, in accordance with European Union and United Kingdom data protection regulations, you have certain rights with respect to your personal data. You have the right to request access to your personal data; in certain circumstances to correct, amend, delete, or restrict the use of your personal data by logging into your The Independent Label account or by reaching us using the contact information provided below. In addition, you can object to the processing of your personal data in some circumstances (in particular, where we are not required to process your data to meet a contractual or other legal requirement). These rights may be limited, for example, if fulfilling your request would reveal personal data about another person, or if you ask us to delete information which we are required by law to retain, are permitted by law to retain, or have compelling legitimate interests in retaining (to the extent that applicable law permits us to retain such information based on our legitimate interests). Furthermore, if you believe that we have unlawfully processed your personal data, you have the right to submit a complaint to the contact information provided below, or to your respective data protection supervisory authority. If you are a customer of a Merchant (an end user of our Services), please direct your concern to the relevant Merchant in the first instance.
We seek to use reasonable organisational, technical, and administrative measures to protect the confidentiality, integrity, and availability of personal data. We encourage you to take care of the personal data in your possession that you process online and set strong passwords for your The Independent Label account, limit access to your computer and browser by signing out after you have finished your session and avoid providing us with any sensitive information.
6. International Transfers of Data
All the information you provide may be transferred or accessed by our partners in the United States our affiliate companies and subsidiaries in other countries, such as Latvia and Spain, and our Third-Party Service Providers (as described above) for the provision of our Services as described in this Privacy Policy. When we transfer your information globally, we take necessary measures to ensure adequate protection of your information, including where required by applicable law entering into the European Commission’s Model clauses for the transfer of personal data to third countries (i.e., the standard contractual clauses), or transferring to a recipient certified to EU-US Privacy Shield of the US Department of Commerce.
If you are a resident of the State of California and you have provided your personal information to us, you have certain rights under the California Consumer Privacy Act of 2018 (“CCPA”). You have the right to request that we disclose what personal information we collect, use, disclose, and sell. Contact us to exercise your right to know. You have the right to request deletion of your personal information we collect and maintain. You can exercise this right by deleting your account in your account Settings. In case you delete your account, we will only retain information regarding your purchases and payments to comply with our legal obligations. We will verify requests to exercise your California Privacy Rights requiring you to log into your The Independent Label account. You have the right not to be discriminated against by us for exercising any of your rights under the CCPA. We disclose your personal information to third parties for the commercial purpose of providing you interest-based advertising. You have the right to opt out of the sale of your personal information by declining our cookies or by deleting all cookies stored in your browser and setting up your browser to block cookies being saved. Email privacy@theindependentlabel.com to request or delete your data.
The Independent Label is located in United Kingdom, and we are bound by GDPR. Our partners are also located in the EU and in the United States, therefore your information may be processed in the United States. The Independent Label participates in and has certified with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework (hereinafter – Privacy Shield) regarding the collection, use, retention, and other processing activities of your personal data that is transferred from the EU, UK or Switzerland to the United States. In accordance with the Privacy Shield, The Independent Label is responsible for (a) processing your Personal data originating in EU, UK or Switzerland in accordance with the principles of Privacy Shield and (b) any onward transfers to third party acting as an agent on our behalf. We ascertain that any such agent will process your information only for a limited and specified purpose, in a manner consistent with the Privacy Shield and provide at least the same level of privacy protection as required by the Privacy Shield. If such agents, which we have engaged to process your personal data on our behalf, fail to do so, we remain liable in accordance with the Privacy Shield, unless we prove that we are not responsible for the event giving rise to the damage. With respect to the Privacy Shield, we are subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. In compliance with the Privacy Shield, The Independent Label commits to resolve complaints about our collection or use of your personal information. EU, UK and/or Swiss individuals with inquiries or complaints regarding our Privacy Shield policy should first contact The Independent Label at privacy@theindependentlabel.com The Independent Label has further committed to refer unresolved Privacy Shield complaints to American Arbitration Association, an alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgment of your complaint from us, or if we have not resolved your complaint, please contact or visit American Arbitration Association for more information or to file a complaint. The services of American Arbitration Association are provided at no cost to you. Under certain conditions, more fully described on the Privacy Shield website, including when other dispute resolution procedures have been exhausted, you may invoke binding arbitration.
We reserve the right to modify this privacy policy at any time, any changes we make to this Privacy Policy in the future will be posted on this page. Therefore, we encourage you to check this page frequently from time to time. If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.
By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence, and you have given us your consent to allow any of your minor dependents to use this site. We do not knowingly collect, maintain, disclose, or sell the personal information about users under the age of sixteen (16). If you are under the age of 16, please do not use our Services. If you are under the age of 16 and have used our Services, please contact us at the email address below so that we may delete your personal information. The version of this Policy is effective March 6, 2020.
Cookie Policy
The Independent Label’s website uses cookies. If you have agreed, in addition to mandatory and performance cookies that ensure the functioning and aggregated statistics of the website, other cookies for analytical and marketing purposes may be placed on your computer or other device from which you access our webpage. This Cookie Policy describes what types of cookies we use on our website and for what purposes.
Cookies are small text files created by the website, downloaded to and stored on any internet enabled device—such as your computer, smartphone or tablet—when you visit our homepage. The browser you’re on uses the cookies to forward information back to the website at each subsequent visit for the website to recognize the user and to remember the user’s choices (for example, login information, language preferences and other settings). This can make your next visit easier and the site more useful to you.
2. What Types of Cookies Do We Use and for What Purpose Do We Use Them?
We use different types of cookies to run our website. The cookies indicated below may be stored in your browser.
Mandatory and performance cookies: These cookies are necessary for the website to function and will be placed on your device once you access the website. Most of these cookies are set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. These cookies provide a convenient and complete use of our website, and they help users efficiently use the website and make it personalized. These cookies identify the user’s device insofar, so we would be able to see how many times our website is visited, but do not collect any additional personally identifiable information. You can set your browser to block or alert you about these cookies, but some parts of the site will then not work. These cookies do not store any personally identifiable information and are stored on the user’s device until the end of session or permanently.
Analytical cookies: These cookies collect information about how users interact with our website, for example, to determine which sections are most frequently visited and which services are most often used. The collected information is used for analytical purposes to understand the interests of our users and how to make the webpage more user friendly. If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance. For analytical purposes, we may use third-party cookies. These cookies are stored on the user’s device for as long as set by the third-party cookie provider (ranging from 1 day to permanently).
Marketing and targeting cookies: These cookies collect information about how users interact with our website, for example, to determine which sections are most frequently visited and which services are most often used. Before you agree to the use of all cookies, The Independent Label will only collect anonymous data regarding the access of The Independent Label’s website. The collected information is used for analytical purposes to understand the interests of our users and how to make the webpage more user friendly. For analytical purposes, we may use third-party cookies. These cookies are stored permanently on the user’s device.
Third-party cookies: Our website uses third party services, for example, for analytics services so we would know what is popular in our website and what is not, thus making the website more usable. You can learn more about these cookies and their privacy policy by visiting the websites of respective third parties. All information processed from third party cookies are processed by the respective service providers. At any point in time you have the right to opt-out from data processing by third party cookies. For more information, please see the next section of this Cookie Policy. For example, we may use Google Analytics cookies to help measure how users interact with our website content. These cookies collect information about your interaction with the website, such as unique visits, returning visits, length of the session, actions carried in the webpage, and others. We may also use Facebook pixels to process information about user’s actions on our website such as visited webpage, user’s Facebook ID, browser data, and others. The information processed from Facebook pixels are used to display you interest-based ads when you are using Facebook as well as to measure cross-device conversions and learn about users’ interactions with our webpage.
When visiting our website, you are presented with an informative statement that the website uses cookies and asked for your consent to enable cookies that are not mandatory and performance cookies. You can also delete all cookies stored in your browser and set up your browser to block cookies being saved. By clicking on “help” button in your browser, you can find instructions on how to prevent the browser from storing cookies, as well as what cookies are stored already and delete them, if you want to. Changes to the settings must be made for each browser that you use. If you want to revoke your consent to save cookies on your device, you can delete all cookies stored in your browser and set up your browser to block cookies being saved. By clicking on the “help” button in your browser, you can find instructions on how to prevent the browser from storing cookies, as well as what cookies are stored already and delete them if you want to. You must change the settings for each browser that you use. However, please note that without saving certain cookies, it is possible that you will not be able to fully use all the features and services of The Independent Label’s website. You can separately opt-out from having your website activity available to Google Analytics by installing the Google Analytics opt-out browser add-on, which prevents sharing information about your website visit with Google Analytics. Link to the add-on and for more information: https://support.google.com/analytics/answer/181881. Furthermore, if you want to opt out from interest-based, behavioural advertising, you can opt out by using one of the following tools based on the region you are in. Please note that this is a third party tool which will save its own cookies on your devices and The Independent Label does not control and is not responsible for their Privacy Policy. For more information and opt-out options, please visit:
- EU – European Interactive Digital Advertising Alliance
- US – Digital Advertising Alliance
- Canada – Digital Advertising Alliance
We reserve the right to make changes to this Cookie Policy. Amendments and / or additions to this Cookie Policy will come into force when published on our website. By continuing to use our website and / or our services after changes have been made to this Cookie Policy, you are indicating your consent to the new wording of the Cookie Policy. It is your responsibility to regularly check the content of this policy to learn about any changes.
If you have any questions about your personal data or this Cookie Policy, or if you would like to file a complaint about how we process your personal data, please contact us by email at privacy@theindependentlabel.com or by using the contact details below: The version of this Policy is effective 21st September 2024.